01 Illustration

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02 Design Projects

^{Haos Handmade}

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Haos Handmade 郝柿手工 is a brand fueled by my mother's love for crafts.

^{Organic Haribo}

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A packaging design for Organic Haribo

^{Accent Sisters Rebrand}

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A speakeasy bookstore that promotes the emerging voices of Asian women.

^{Odds Magazine}

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Curious Minds explores chilling narratives and supernatural intrigue for curious adults.

^{Temperate Swings}

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A type design inspired by the unpredictable weather of New York City

^{Trafficked Woman Survival Game}

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A board game about the living situation of trafficked woman.

^{Kindom Cat}

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A brand design for Kimdom Cat

^{Masculine Man}

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A health product for masculine men.

^{扣帽子 Labeling On the Internet}

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A Zine design about labeling.

^{Gada Cola}

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An installation about coke and cavities.

03 Concept Art & Motion

04 Merch & Events

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About Me

Yifan Li

Illustrator, graphic designer
EDUCATION

School of Visual Arts
Bachelor of Fine Arts in Illustration 2023

School of Visual Arts
Master of Fine Arts in Design 2025

EMAIL

yifanliart@gmail.com

INSTAGRAM

@by_the_wind_sailor_art

^{A Bit About Me}

Yifan Li is an illustrator and graphic designer based in New York, celebrated for her diverse and vibrant portfolio. Her creations, known for their unique use of vibrant colors and geometric elements, have been acknowledged and showcased in multiple exhibitions, earning her numerous awards. With expertise in both illustration and design, Yifan's work spans a wide range of projects. These include designing street art logos that catch the eye of passersby, creating 3D prototypes for innovative cat houses, and crafting digital promotional flyers that effectively communicate messages. Beyond her technical skills, Yifan's work often delves into crucial social issues, such as advocating for women's rights and promoting animal care, showcasing her commitment to using art as a tool for social change.

^{Work Experience}

Jul. 2023 – Sep. 2023

Graphic Design Intern, NoviBox (Cross-Border E-commerce Platform), Remote

Demonstrated a profound understanding of the company's core values, executing tasks related to brand visual identity design, web icons, and banner design.

Applied graphic design and illustration skills effectively to enhance the visual aesthetics of web pages.

Possessed efficient communication skills, actively utilizing previous work experience to ask questions and provide constructive suggestions when faced with new challenges.

Mar. 2021 - Present

Designer, Smile Paws (Online Pet Product Shop), Remote

Designed various cat nest surface design projects, from concept collection to drawing multiple drafts based on market research results, adhering to schedules, and maintaining design files.
Communicated with product team members, gathered their requirements, translated them into design concepts, created digital or 3D renderings or prototypes, and modified designs as needed. Collaborated with the marketing team to conceive and create innovative marketing designs for various platforms.
Designed various visual elements for the brand, including street art, different styles of cat house products, and cat scratch trees.

Oct. 2021 - Present

Visual Designer, ED (Eating Disorder) Healer Wechat Official Account, Remote

Design infographics to help readers learn more about eating disorders knowledge and related medical information.

Work with writers and editors to understand the content, plot, and vision of the articles and create corresponding illustrations.

Conduct necessary research and gather information to create graphics and cartoons to support the initiatives.

Design educational posters and banners for marketing campaigns.
Produce layouts or rough sketches to communicate initial ideas and follow through to deliver flawless executions.

Jun. 2021 -Aug. 2021

Creative Team Intern, McCann Health, Shanghai, China

○Completed the whole art design process of advertisement, including developing opening reports, collecting data, proposing ideas, typesetting, designing storyboards, designing icons, designing IP images for Lay's, Cheetos, Nestle and PediaSure.

Designed new on-brand visual elements and ideas to effectively convey messaging of Lay’s new product advertisement.

Used Photoshop and Illustrator to design eye-catching banners and signage for PediaSure products.
Coordinated with clients’ marketing teams to design ad layouts and produce files to meet client specs (color, size, art, text).

^{Awards & Exhibitions}

Feb.2024

“2023 iJungle Illustration Award”, Self-Promotion Merit Award

May.2023

“2023CADA 5th Japan Concept Art Design Award”, Bronze Award

Jan. 2023

"Winter Salon Pin up Exhibition" at :iidrr Gallery

Dec. 2022

"2022 London Chinese Art Exchange Exhibition", Finalist Award

Oct. 2022

"2022 British Econology Design Award", Bronze Award

Sep. 2022

"2022 Singapore Art Design Contest", Bronze Award

Aug. 2022 - Sep. 2022

"The Health Poster Project Show" at SVA Gramercy Gallery

Apr. 2022 - May. 2022

"Society of Illustrators 2022 Student Scholarship Competition", Winner

Jul. 2021

"The Vision to Gen Z" at Zuoyou Art Museum

Jun. 2021

"First Body Dysmorphic Disorder Themed Exhibition" in China at Shanghai Himalayas Museum

Oct. 2019

"Out Of Focus/AMBIGUE" International Art Exhibition in Paris, Honorable Mention

Apr. 2019

"What a Woman" International Art Exhibition in New York, Honorable Award

^Leadership

Sep. 2020 - May. 2023

Leader of Art Team, SVA Chinese Society Organization, New York, NY

Assign tasks to team members based on their talents and schedules, review their submissions, and modifv their work
Collect requirements from other teams to develop posters, banners, graphics, etc. Der their requests

Determine marketing and design vision for all types of graphic design projects and define design deliverables.
Create innovative visual elements Tocusing on messaging to differentiate and arive on-brand initiatives and increase influences.

Aug. 2020

Lead Art Designer, CiGA Game Jam, Remote

Developed two video games, "The Ark" and "Planetary Cultivation Program", from scratch within 48 hours with two teammates.

Brainstormed the art genres and storylines, determined the
artistic styles and designed scenes and elements

Aug. 2020

Orientation Leader, School of Visual Arts, New York

Met new students virtually, introduced SVA academic life, organized ice-breaking activities, and answered their inquiries
.

©2023 Yifan Li

Yifan Li ★

Happy Rabbit Year