Yifan Li  ★



Illustrator, graphic designer

Yifan Li, a New York City-based illustrator and graphic designer, has garnered recognition for her art in various exhibitions and received awards. Her portfolio extends to Riso printing zines, ceramics, merch making, branding, motions, advertising, packaging design, 3D prototypes, and surface designs for cat houses.

Masculine Man





We live in a patriarchal society where men have a particular set of standards for masculinity, and those who do not fit those standards are labeled as "sissies" and so on. In this project, lines represent the characteristics of different men. It is a health product to satirize those arrogant masculine men. Since a strong sense of patriotism often accompanies those masculine men, traditional Chinese medicine packaging became the best reference for this project.