Masculine Man

We live in a patriarchal society where men have a particular set of standards for masculinity, and those who do not fit those standards are labeled as "sissies" and so on. In this project, lines represent the characteristics of different men. It is a health product to satirize those arrogant masculine men. Since a strong sense of patriotism often accompanies those masculine men, traditional Chinese medicine packaging became the best reference for this project.









