Yifan Li
Illustrator, graphic designerYifan Li, a New York City-based illustrator and graphic designer, has garnered recognition for her art in various exhibitions and received awards. Her portfolio extends to Riso printing zines, ceramics, merch making, branding, motions, advertising, packaging design, 3D prototypes, and surface designs for cat houses.
01 Illustration
02 Design Projects
Haos Handmade
Organic Haribo
Accent Sisters Rebrand
Odds Magazine
Show more
Curious Minds explores chilling narratives and supernatural intrigue for curious adults.
Temperate Swings
Trafficked Woman Survival Game
Kindom Cat
Masculine Man
扣帽子 Labeling On the Internet
Gada Cola
03 Concept Art & Motion
04 Merch & Events
About Me
Yifan Li
Illustrator, graphic designer
EDUCATION
School of Visual Arts
Bachelor of Fine Arts in Illustration 2023
School of Visual Arts
Master of Fine Arts in Design 2025
yifanliart@gmail.com
@by_the_wind_sailor_art
A Bit About Me
Yifan Li is an illustrator and graphic designer based in New York, celebrated for her diverse and vibrant portfolio. Her creations, known for their unique use of vibrant colors and geometric elements, have been acknowledged and showcased in multiple exhibitions, earning her numerous awards. With expertise in both illustration and design, Yifan's work spans a wide range of projects. These include designing street art logos that catch the eye of passersby, creating 3D prototypes for innovative cat houses, and crafting digital promotional flyers that effectively communicate messages. Beyond her technical skills, Yifan's work often delves into crucial social issues, such as advocating for women's rights and promoting animal care, showcasing her commitment to using art as a tool for social change.
Work Experience
Jul. 2023 – Sep. 2023
Graphic Design Intern, NoviBox (Cross-Border E-commerce
Platform), Remote
Demonstrated a profound understanding of the company's core values, executing tasks related to brand visual identity design, web icons, and banner design.
Applied graphic design and illustration skills effectively to enhance the visual aesthetics of web pages.
Possessed efficient communication skills, actively utilizing previous work experience to ask questions and provide constructive suggestions when faced with new challenges.
Demonstrated a profound understanding of the company's core values, executing tasks related to brand visual identity design, web icons, and banner design.
Applied graphic design and illustration skills effectively to enhance the visual aesthetics of web pages.
Possessed efficient communication skills, actively utilizing previous work experience to ask questions and provide constructive suggestions when faced with new challenges.
Mar. 2021 - Present
Designer, Smile Paws (Online Pet Product Shop), Remote
- Designed various cat nest surface design projects, from concept collection to drawing multiple drafts based on market research results, adhering to schedules, and maintaining design files.
- Communicated with product team members, gathered their requirements, translated them into design concepts, created digital or 3D renderings or prototypes, and modified designs as needed. Collaborated with the marketing team to conceive and create innovative marketing designs for various platforms.
- Designed various visual elements for the brand, including street art, different styles of cat house products, and cat scratch trees.
Oct. 2021 - Present
Visual Designer, ED (Eating Disorder) Healer Wechat Official Account, Remote
Design infographics to help readers learn more about eating disorders knowledge and related medical information.
Work with writers and editors to understand the content, plot, and vision of the articles and create corresponding illustrations.
Conduct necessary research and gather information to create graphics and cartoons to support the initiatives.
Design educational posters and banners for marketing campaigns.
Produce layouts or rough sketches to communicate initial ideas and follow through to deliver flawless executions.
Design infographics to help readers learn more about eating disorders knowledge and related medical information.
Work with writers and editors to understand the content, plot, and vision of the articles and create corresponding illustrations.
Conduct necessary research and gather information to create graphics and cartoons to support the initiatives.
Design educational posters and banners for marketing campaigns.
Produce layouts or rough sketches to communicate initial ideas and follow through to deliver flawless executions.
Jun. 2021 -Aug. 2021
Creative Team Intern, McCann Health, Shanghai, China
○Completed the whole art design process of advertisement, including developing opening reports, collecting data, proposing ideas, typesetting, designing storyboards, designing icons, designing IP images for Lay's, Cheetos, Nestle and PediaSure.
Designed new on-brand visual elements and ideas to effectively convey messaging of Lay’s new product advertisement.
Used Photoshop and Illustrator to design eye-catching banners and signage for PediaSure products.
Coordinated with clients’ marketing teams to design ad layouts and produce files to meet client specs (color, size, art, text).
○Completed the whole art design process of advertisement, including developing opening reports, collecting data, proposing ideas, typesetting, designing storyboards, designing icons, designing IP images for Lay's, Cheetos, Nestle and PediaSure.
Designed new on-brand visual elements and ideas to effectively convey messaging of Lay’s new product advertisement.
Used Photoshop and Illustrator to design eye-catching banners and signage for PediaSure products.
Coordinated with clients’ marketing teams to design ad layouts and produce files to meet client specs (color, size, art, text).
Awards & Exhibitions
Feb.2024
“2023 iJungle Illustration Award”, Self-Promotion Merit Award
May.2023
“2023CADA 5th Japan Concept Art Design Award”, Bronze Award
Jan. 2023
"Winter Salon Pin up Exhibition" at :iidrr Gallery
Dec. 2022
"2022 London Chinese Art Exchange Exhibition", Finalist Award
Oct. 2022
"2022 British Econology Design Award", Bronze Award
Sep. 2022
"2022 Singapore Art Design Contest", Bronze Award
Aug. 2022 - Sep. 2022
"The Health Poster Project Show" at SVA Gramercy Gallery
Apr. 2022 - May. 2022
"Society of Illustrators 2022 Student Scholarship Competition", Winner
Jul. 2021
"The Vision to Gen Z" at Zuoyou Art Museum
Jun. 2021
"First Body Dysmorphic Disorder Themed Exhibition" in China at Shanghai Himalayas Museum
Oct. 2019
"Out Of Focus/AMBIGUE" International Art Exhibition in Paris, Honorable Mention
Apr. 2019
"What a Woman" International Art Exhibition in New York, Honorable Award
Leadership
Sep. 2020 - May. 2023
Leader of Art Team, SVA Chinese Society Organization, New York, NY
Assign tasks to team members based on their talents and schedules, review their submissions, and modifv their work
Collect requirements from other teams to develop posters, banners, graphics, etc. Der their requests
Determine marketing and design vision for all types of graphic design projects and define design deliverables.
Create innovative visual elements Tocusing on messaging to differentiate and arive on-brand initiatives and increase influences.
Assign tasks to team members based on their talents and schedules, review their submissions, and modifv their work
Collect requirements from other teams to develop posters, banners, graphics, etc. Der their requests
Determine marketing and design vision for all types of graphic design projects and define design deliverables.
Create innovative visual elements Tocusing on messaging to differentiate and arive on-brand initiatives and increase influences.
Aug. 2020
Lead Art Designer, CiGA Game Jam, Remote
Developed two video games, "The Ark" and "Planetary Cultivation Program", from scratch within 48 hours with two teammates.
Brainstormed the art genres and storylines, determined the
artistic styles and designed scenes and elements
Developed two video games, "The Ark" and "Planetary Cultivation Program", from scratch within 48 hours with two teammates.
Brainstormed the art genres and storylines, determined the
artistic styles and designed scenes and elements
Aug. 2020
Orientation Leader, School of Visual Arts, New York
Met new students virtually, introduced SVA academic life, organized ice-breaking activities, and answered their inquiries
.
Met new students virtually, introduced SVA academic life, organized ice-breaking activities, and answered their inquiries
.
©2023 Yifan Li